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On August 12, 2014 people all around the world will celebrate world elephant day. It is estimated that 96 elephants die each day and the overall elephant population is decreasing at an alarming rate. If we do not act now, it is very clear that these beautiful animals will become extinct in our lifetime. Dr. Goodall explains the urgency in raising awareness in her message on World Elephant Day 2014 and what we can do to get involved.