-- Total R.O.A.R. Donations to Surpass $1 Million During Campaign --
(Silver Spring, MD) — Beginning Monday, October 14, Animal Planet’s non-profit initiative (NPO), R.O.A.R. (Reach Out. Act. Respond.) launches the third annual matching campaign to raise funds for seven participating R.O.A.R. partners. This year’s focus on “30 Days to R.O.A.R.” again provides partners with the opportunity to receive dollar-for-dollar matching contributions on consumer donations up to $100,000. The funds come from the sale of Animal Planet products, which are available at retailers nationwide.
During this year’s campaign, R.O.A.R. will surpass the $1-million mark in total donations, including matching funds, consumer donations and proceeds from the sale of Animal Planet consumer products. Once again, the seven returning NPOs are competing for bonuses in addition to the dollar-for-dollar match. This year, American Humane Association, Earthwatch Institute, Equus Foundation, The Jane Goodall Institute, National Wildlife Federation, Petfinder.com Foundation and Villalobos Rescue Center have the opportunity to receive $5,000 in bonuses in the following categories: Top Fundraiser (awarded bi-weekly), Most Number of Donors (awarded bi-weekly), Most Traffic to Cause Page (awarded bi-weekly), Loudest R.O.A.R. (one judges’ award) and Most-Active Pre-Launch Promotion (one judges’ award).