Ecojot Creates Line of Eco-Friendly Journals and Sketchbooks To Benefit the Jane Goodall Institute


New York, New York, June 1, 2010 - Ecojot, a manufacturer of eclectic notecards, journals, cards and calendars based 100 percent on post-consumer recycled materials, has leveraged its pro-social position in a new relationship with the Jane Goodall Institute (JGI). At the New York Stationery Show on May 14, 2010, the company unveiled a new collection of journals and children’s sketchbooks. The proceeds from the line will support JGI, including its global environmental and humanitarian youth program, Jane Goodall’s Roots & Shoots.

Dr. Jane Goodall, DBE, JGI’s founder and a UN Messenger of Peace, is world renowned for her groundbreaking chimpanzee behavioral research, which transformed scientific perceptions of the relationship between humans and animals. Founded in 1977, JGI continues Dr. Goodall’s research and is a global leader in the effort to protect chimpanzees and their habitats. The Institute also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, as well as Jane Goodall’s Roots & Shoots. JGI and its iconic founder have long recognized the efforts of companies – such as Ecojot – that take positive steps toward making the world a better place.

The covers of Ecojot’s new collection of journals and sketchbooks will feature unique illustrations of endangered species, including chimpanzees, which Dr. Goodall has studied and advocated for over the past 50 years. In addition, the line will feature giant pandas, Sumatran rhinos and whooping cranes, which are discussed at length in Dr. Goodall’s most recent book, “Hope For Animals and Their World,” which was published in the fall of 2009.

“In 1960, 26-year-old Jane Goodall ventured into what is now Tanzania’s Gombe National Park to document the behavior of wild chimpanzees. Her work there would inspire generations of Earth’s citizens to look at animals – and sustainability – in new ways,” said Mark Gavin, co-founder of Ecojot. “Included in her tool chest were idealism, passion, and her journals. Now, 50 years later, we are honored and humbled to create journals and sketchbooks supporting the Jane Goodall Institute – journals and sketchbooks that allow new, younger thinkers to express their idealism and passion.”

Ecojot has supported values similar to JGI’s since the company’s inception by using recycled materials, biodegradable inks and glues, and corn-based packaging in the production of its journals. No new trees are used to make the paper that goes into Ecojot merchandise. Ecojot also prioritizes global literacy and has donated more than 25,000 notebooks to children throughout the world since 2007.

“The company was founded on the principle that consumers will feel better about product choice if they know how their purchases affect the environment,” Gavin said. “This is utterly consistent with Dr. Goodall’s philosophy—that the small changes in behavior we all make can collectively amount to a significant difference.”

“We are very excited to be working with Ecojot,” said Maureen Smith, president of the Jane Goodall Institute. “Ecojot’s new collection draws attention to critically endangered species, including the wild chimpanzees that JGI strives to protect. Moreover, the company’s vision and values are consistent with our mission, from encouraging sustainable lifestyle choices every day to empowering youth across the globe to make the world a better place.”

About Ecojot
Founded in 2006 by brother-sister duo, Mark and Carolyn, Ecojot ( is an environmentally conscious stationery company. Ecojot features a beautiful range of Canadian made 100% post-consumer recycled paper products, perfect for today’s eco savvy user. Over 25,000 notebooks have been given to children under the “Buy 1, Give 1” movement since Ecojot launched. 100% recycled + recyclable; 100% post-consumer waste; no new trees were cut to make these notebooks; paper is certified by the Forest Stewardship Council; glues & inks are vegetable based + biodegradable; the mill used to make the paper uses clean, affordable biogas (recovered landfill gases) as their alternative power source; The notebooks have been given to children in Canada, Poland, Tanzania, Cambodia, Niger, Israel. Ecojot is sold at more than 1,000 stores nationwide (1500 worldwide with distributors in France, Finland, Australia, New Zealand and South Africa) including Barnes & Noble, Borders, Whole Foods, The Container Store and Kate’s Paperie. This year Ecojot is collaborating with the Jane Goodall Institute to create a line of journals, the proceeds from which will support the Institute’s work (launching at the NY Stationery Show). It is also setting up an exciting collaboration with OneKid One World, a charity committed to providing education to children throughout the world.

About the Jane Goodall Institute
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian youth program, which has groups in more than 120 countries. For more information, please visit

About Jane Goodall’s Roots & Shoots
Founded in 1991 by Dr. Jane Goodall and a group of Tanzanian students, Jane Goodall’s Roots & Shoots program is about making positive change happen—for our communities, for animals and for the environment. With tens of thousands of young people in more than 120 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world. Young people identify problems in their communities and take action. Through service projects, youth-led campaigns and an interactive website, Roots & Shoots members are making a difference across the globe. For more information, please visit:

Press Contacts: Adrienne Arieff/ Natalia Seidel, Arieff Communications: or 415 538 9363 or 212 537 0552



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