Elastic Earth Partners with the Jane Goodall Institute to Teach Kids About Saving Endangered Animals—and the Planet

Endango™, Elastic’s Eco-Friendly Board Game, is the Ideal Gift
This Holiday Season

Springdale, Ark. – October 1, 2009 – Elastic Earth LLC, a business dedicated to teaching children about the environment through play, announced today that it is joining forces with the Jane Goodall Institute (JGI) to encourage kids to learn about endangered species and how to make the world a better place. Through its popular board game, Endango™, Elastic aims to educate children over six to “go green” while having fun.

Endango has a unique game strategy linking a child’s actions to their indirect environmental consequence: the fate of endangered animals. Players try to save their animals by landing on green behaviors and correctly answering environmentally educational questions. The game is made from recycled materials and printed with soy-based inks.

Ten percent of the wholesale proceeds of specially marked Endango games will be donated to JGI to support its programs including Jane Goodall’s Roots & Shoots, the Institute’s global environmental and humanitarian youth network.  With nearly 150,000 members in 110 countries, Roots & Shoots engages young people—from preschool to college—to make a difference, every day, for the benefit of people, animals and the environment. To learn more or to join Roots & Shoots, please visit www.rootsandshoots.org.

“Kids need fewer video games and battery-operated toys, and less time in front of the television. What better way to return to family game nights than with an environmental game that educates and entertains,” said Bruno Murphy, creator of Endango. “We also believe that teaching kids to learn about the environment and the planet is critical. Partnering with JGI aligns us with a like-minded organization committed to empowering young people to tackle environmental issues.”

Endango is the ideal green gift for children and provides fun for the whole family. The game is currently available on www.BarnesandNoble.com, at zoo, aquarium and science center shops, and at specialty-toy retailers. Visit www.ElasticEarth.com for more information about Endango.



About the Elastic Earth LLC
Elastic Earth LLC (www.ElasticEarth.com) is a privately owned small business dedicated to teaching children about the environment through play.  They design and distribute environmental games for kids that are fun and educational.  Founder, Bruno Murphy, left the corporate world to nestle in the Ozark Mountains along the White River.  His children, Mercedes and William created the game while making crafts from recycled materials. Impressed by their new game idea, he started Elastic Earth LLC in 2008 to share it with the world.


About the Jane Goodall Institute
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and the Roots & Shoots global environmental and humanitarian youth program, which has groups in 110 countries. For more information, please visit www.janegoodall.org.


About Jane Goodall’s Roots & Shoots
Founded in 1991 by Dr. Jane Goodall and a group of Tanzanian students, the Roots & Shoots program is about making positive change happen—for our communities, for animals and for the environment. With tens of thousands of young people in 110 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world. Young people identify problems in their communities and take action. Through service projects, youth-led campaigns and an interactive website, Roots & Shoots members are making a difference across the globe. For more information, please visit www.rootsandshoots.org.


Press Contact:

Tara and Bruno Murphy
(479) 419-9051


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