Jane Goodall's Youth Program Commits to One Million Hours of Community Service


Date: October 25, 2011
Contact: Claire Gwatkin Jones
Phone: 703.682.9220

Email: clairejones@janegoodall.org




Jane Goodall’s Roots & Shoots Youth Leaders Launch New Campaign

To Recognize the Impact of Community Service and Volunteerism


Arlington, Va. – Jane Goodall’s Roots & Shoots, the Jane Goodall Institute’s global environmental and humanitarian youth program, today formally announced the launch of the 2011-2012 Global Youth Campaign, One Million Hours of Service.


The campaign aims to:

  • Increase youth involvement in community service;
  • Recognize Roots & Shoots groups for outstanding service projects; and
  • Spread awareness about global issues through the voices of youth and their projects.


Members of the Roots & Shoots Youth Leadership Councils developed One Million Hours of Service to recognize and celebrate the collective power of youth and the positive impact youth can have on communities across the globe. Their inspiration came from the frequent reminder of their hero, Dr. Jane Goodall, DBE, founder of the Jane Goodall Institute and UN Messenger of Peace, who says: “Every individual matters. Every individual has a role to play. Every individual makes a difference.”


One Million Hours of Service will encourage young people to reach and record a collective one million hours of community service helping people, animals and the environment. Campaign participants will work with teachers and adult mentors using tools like the Roots & Shoots Service Learning Curriculum and the Roots & Shoots Online Resource Center to follow their passions, learn from one another and take action.  


The Roots & Shoots Youth Leadership Councils worked over a 10-month period to develop the campaign, including setting goals, creating educational and training resources, designing ways for youth to celebrate their efforts, and connecting with their communities to kick-off the campaign.


This year’s campaign is the fifth youth-led effort of its kind. Past global youth campaigns mobilized thousands of Roots & Shoots members around the world and had a measurable impact on individuals, groups and communities at large.


In the last 18 months, Roots & Shoots members reported more than 800,000 community service hours, which is why the Roots & Shoots Youth Leadership Councils are confident they can reach the one million hour mark by the end of the 18-month campaign period in December 2012.


Roots & Shoots Youth Leadership Fellow Adrienne Bermingham reflected on the campaign and her own involvement volunteering saying, “The funny thing about working to better your community and your world is that it isn’t like working―not at all. I am delighted to know that the goal of logging one million hours of community service is very attainable AND that we’ll all have fun getting there.”


To learn more about One Million Hours of Service, please visit www.rootsandshoots.org/millionhours.


About the Jane Goodall Institute

Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall's Roots & Shoots, the Institute’s global environmental and humanitarian youth program, which has groups in more than 120 countries. For more information, please visit www.janegoodall.org.


About Jane Goodall’s Roots & Shoots

Founded in 1991 by Dr. Jane Goodall and a group of Tanzanian students, the Roots & Shoots program is about making positive change happen—for our communities, for animals and for the environment. With hundreds of thousands of young people in more than 120 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world. Young people identify problems in their communities and take action. Through service projects, youth-led campaigns and an interactive website, Roots & Shoots members are making a difference across the globe. For more information, please visit www.rootsandshoots.org.



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