Roots & Shoots' First Campaign Milestone

In October 2011, the Jane Goodall’s Roots & Shoots team launched the 2011-2012 Global Youth Campaign, One Million Hours of Service.  The Roots & Shoots global network took on the ambitious challenge of completing one million service hours before the end of 2012.

After three months of successful service projects, Roots & Shoots is proud to announce that as of January 2012, 49,688 service hours have been recorded. Service projects have ranged from ecosystem and wildlife studies to an electronics recycling drive.

Keeping with the Roots & Shoots mission to better the world for humans, animals and the environment, the One Million Hours of Service campaign has encouraged and celebrated all types of service. The campaign also reflects one of Dr. Goodall’s most powerful messages -- inspiring all people to realize that every individual and every hour of service make a difference.

One Million Hours of Service Campaign Winners

Throughout the campaign, groups that reach benchmark hours will be formally recognized by the Roots & Shoots team. While some will be featured on the website, those that log the greatest number of hours will have the opportunity to speak with Dr. Goodall via Skype and to receive a visit from the current Roots & Shoots Youth Leadership Fellow, Adrienne Bermingham.

Get Involved!

Campaigning with Roots & Shoots offers an opportunity for the entire Jane Goodall community to get involved.  Join us in our effort to achieve One Million Hours of Service!

Share the campaign website with teachers and community leaders;

  • Join Roots & Shoots and plan a service project; and
  • Make a donation to help support the campaign and Roots & Shoots’ work around the world.



How Roots & Shoots Calculates Project Service Hours from the Jane Goodall Institute on Vimeo.


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