United for healthy skin and a healthy planet

Noli n Nali Collaborates with the Jane Goodall Institute,
Taking a Stand for Future Generations

SANTA CRUZ, Calif., September X, 2010 – This fall, Noli n Nali offers a line of earth-friendly, body-friendly skin care products that now carry the Jane Goodall Institute’s Good for All brand. This natural collaboration between the Institute and Noli n Nali is inspired by a common vision.

“At Noli n Nali, we believe that a healthy body and healthy planet are related,” shares Kenda Haines, founder and CEO of Noli n Nali. “We are delighted and honored to support the good works of the Jane Goodall Institute and we think our customers will be as inspired as we are.”

The Jane Goodall Institute created the Good for All brand to recognize companies and environmentally conscious products that reflect Dr. Jane Goodall’s core values. Noli n Nali will have a full line of skin and personal care products featuring the Good for All brand.

“This recognition from the Jane Goodall Institute, and Dr. Goodall, is consistent with Noli n Nali’s mission to be the most trusted name in organic and natural personal care for mothers and children,” said Mimi Desmond, COO of Noli n Nali. “Our collaboration with the Jane Goodall Institute emphasizes the connection between what we put on our bodies and global environmental concerns. Having the Good for All brand on our products is deeply meaningful to us. It honors our ongoing commitment to using only the purest ingredients, cultivated and developed in life-affirming ways.”

“Equally important, the Good for All brand gives our consumer – caring new mothers and mothers-to-be – the everyday chance to contribute to a marvelous organization with worldwide influence,” Haines added. “The Jane Goodall Institute is about empowering people to make a difference for all living things. That’s why we’re so excited about our collaboration.”

“We are thrilled to have Noli n Nali as an ambassador of the Good for All brand,” said Maureen Smith, president of the Jane Goodall Institute. “Dr. Goodall has said for many years that the small changes we all make in our daily behaviors can have a significant impact on the well-being of species and habitats around the planet.”

The Noli n Nali-Good for All branded products offer a full range of options including the top-selling Tropical Bliss Belly Butter, the popular award-winning Little Willow Detangler and the Baby Bum Balm, one of the only products on the market suitable for use with compostable diapers. Other products include Chamomile Willow Baby
Shampoo, Ella Bella Bubble Bath, Lavender Dust Baby Powder, Forest Potion Baby Lotion and two varieties of Baby Wash Bars. Noli n Nali’s Essential Travel Kit, Sherpa Burpa burp cloths and the nursing mommy’s must-have, Bosom Blossom Nipple Salve, will also feature the Good for All brand. Proceeds from these products will benefit the Jane Goodall Institute, including Jane Goodall’s Roots & Shoots, the Institute’s global environmental and humanitarian program for young people from preschool through university.

About Noli n Nali
Founded in 2002 by Kenda Haines, Noli n Nali creates pure and gentle organic personal products for mothers and children that are crafted for conscious care. Noli n Nali is a woman-owned, green certified, privately-held company dedicated to the belief that healthy skin and a healthy planet are related. Noli n Nali is manufactured and developed in the United States and their products are USDA or OASIS certified. Noli n Nali is available in natural food stores, children’s boutiques, salons and diaper services throughout the United States, as well as Korea. Noli n Nali can also be found online at www.nolinnali.com.

About the Jane Goodall Institute
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian youth program, which has groups in more than 120 countries. For more information, please visit www.janegoodall.org.

About Jane Goodall’s Roots & Shoots
Founded in 1991 by Dr. Jane Goodall and a group of Tanzanian students, the Roots & Shoots program is about making positive change happen—for our communities, for animals and for the environment. With tens of thousands of young people in more than 120 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world. Young people identify problems in their communities and take action. Through service projects, youth-led campaigns and an interactive website, Roots & Shoots members are making a difference across the globe. For more information, please visit www.rootsandshoots.org.





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