Whole Foods Market’s Allegro Coffee Company® Exclusively Features Tanzanian Roast to Benefit the Jane Goodall Institute

Every Cup Supports Growers and Their Communities, Helps Develop Environmentally Sustainable Practices

AUSTIN, TX (Oct. 6, 2009)–Allegro Coffee Company, a branch of leading natural and organic retailer Whole Foods Market, is featuring Kanyovu light roast coffee to benefit the Jane Goodall Institute. With every purchase of this exclusive roast, shoppers will support efforts to reforest the area around Tanzania’s Gombe Stream National Park, a preserve in the region where the coffee is grown, ultimately sustaining the area for local farmers and restoring habitat for endangered chimpanzees.

"Supporting the Jane Goodall Institute was a natural direction for us," said Jeff Teter, president of Allegro Coffee Company. "Our focus has always been on sourcing exceptional beans that not only make a wonderful cup of coffee but also help to ensure our farmers' long-term livelihood and encourage them to preserve their environment."

With Allegro's support, coffee growers in the Kanyovu region can utilize traditional and sustainable growing and harvesting and processing practices that help keep the land healthy and fruitful.

Allegro's Tanzania Kanyovu coffee is a light roast with flavors of blackberry, peach, tangerine and black tea with a sweet honey finish. It can be found only at Whole Foods Market. Thanks to the Jane Goodall "Good for All" brand—a small green and white graphic bearing Dr. Goodall’s photo—the coffee is easy for customers to spot on shelves. With donations made as a result of the sale of this coffee, Allegro will have contributed nearly $20,000 to the Jane Goodall Institute by the end of this year.

Dr. Jane Goodall, the renowned primatologist and conservationist, began studying the behavior of Gombe’s wild chimpanzees nearly 50 years ago. Today, the research program that she pioneered is one of the largest uninterrupted field studies of any wild animal species. The Institute, founded in 1977, continues this research in addition to programs that support chimpanzee protection, community-centered conservation in Africa, and global youth leadership through Jane Goodall’s Roots & Shoots (www.rootsandshoots.org).

Dr. Goodall recorded a message of thanks to Allegro and Whole Foods market shoppers, expressing her gratitude for their support of the Institute and its programs.

Whole Foods Market also carries other socially responsible products that bear the “Good For All” brand with sales benefitting the Institute. They include:

  • Theo Jane Goodall 70% Organic Dark Chocolate and Theo Jane Goodall 45% Organic Milk Chocolate: Proceeds from the sale of these Fair Trade™-certified chocolate bars benefit cocoa farmers, promote conservation in the tropical rainforest and directly contribute to the Institute’s initiatives.
  • Late July Organic Snacks Mini Sandwich Cookies: Good for the earth and made with real organic cocoa, these chocolate and vanilla cookies feature seven endangered species discussed in Dr. Goodall’s latest book, Hope for Animals and Their World. Ten percent of the proceeds from these treats—which are a good source of calcium and whole grains—is donated back to the Institute.

For more information on Allegro’s Tanzania Kanyovu, visit http://www.allegrocoffee.com/main/do/Third_Quarter_2009. For more on the Jane Goodall Institute, visit http://www.janegoodall.org.

About Whole Foods Market®
Founded in 1980 in Austin, Texas, Whole Foods Market (www.wholefoodsmarket.com), a leader in the natural and organic foods industry and America’s first national certified organic grocer, was named “America’s Healthiest Grocery Store” in 2008 by Health magazine. The Whole Foods Market motto, “Whole Foods, Whole People, Whole Planet”™ captures the company’s mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to its 51,100 Team Members, Whole Foods Market has been ranked as one of the “100 Best Companies to Work For” in America by FORTUNE magazine for 13 consecutive years. In fiscal year 2008, the company had sales of $8 billion and currently has more than 280 stores in the United States, Canada and the United Kingdom. Whole Foods Market, Fresh & WildTM, and Harry’s Farmers Market® are trademarks owned by Whole Foods Market IP, LP. Wild Oats® and Capers Community MarketTM are trademarks owned by Wild Marks, Inc.



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