Writing the Next Chapter of Hope for Endangered Species
Jane Goodall’s Roots & Shoots Youth Campaign
On the Edge: Hope for Animals and their World
At a time when many animal species are at a crossroads, around the globe, passionate individuals and groups are dedicating themselves to ensuring a hopeful future for species threatened with extinction. Their stories are the ones that Dr. Jane tells in her most recent book, Hope for Animals and Their World.
Following Dr. Jane’s lead, and the lead of these amazing heroes, the members of the seven Jane Goodall’s Roots & Shoots Youth Leadership Councils are calling the entire Roots & Shoots network to write the next chapter of hope for a local endangered species in their next campaign, On the Edge: Hope for Animals and Their World.
This campaign is focused on drawing attention to local endangered species and the importance of biodiversity preservation. Roots & Shoots groups across the United States will ‘adopt’ local endangered species and conduct research on their conservation status in their community. Using resources from the Youth Leadership Councils, members will create projects about each species and their current conservation. Through public presentations and public service announcements (PSAs) members will tell the story of their species, and invite their local communities to join them in ensuring their survival.
Concurrently, Roots & Shoots members in the United States will embark upon a national fundraising effort. For each donation received, Animal Planet’s R.O.A.R will match the amount, dollar-for-dollar, to reach a goal of $50,000. The money raised from the partnership with R.O.A.R will support JGI’s conservation initiatives in African countries with chimpanzee populations. In addition, the funds will support the efforts of the more than 40,000 Roots & Shoots members in the United States involved in this year’s Global Youth Campaign.
Campaign Video Image Credits - Black-footed Ferret and Whooping Crane: © Thomas D. Mangelsen, Golden Frog: William Konstant, California Condor: Mike Wallace, Salt Creek Tiger Beetle: Jessa Huebing-Reitinger, Pygmy Rabbit: Len Zeoli, Nene Goose: Niki Endler, American Burrying Beetle: Roger Williams Park Zoo